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NEW ALP Course!

Master Negotiation with Marshall Wilkinson

Unlock the power of unparalleled negotiation skills with "Master Negotiation," meticulously curated by Marshall Wilkinson, the founder of ALP. Drawing upon the foundational tenets of the ALP philosophy, this course dives deep into time-tested strategies and tactics that have seamlessly facilitated negotiations worth billions of dollars.

Dive deep into the intricacies of the ALP philosophy, understanding how it underpins every successful negotiation, and harnessing its principles to drive value in every deal. Marshall brings to the table decades of experience, insights, and hands-on case studies, painting a clear picture of the nuances and subtleties involved in high-stakes negotiations.

From understanding your counterpart's position to deploying advanced tactics that tilt the balance in your favor, this course will equip you with:

  1. Philosophical Foundations: A solid grasp of the ALP philosophy and how it sets the tone for every successful negotiation.
  2. Strategic Blueprint: Time-tested strategies that Marshall himself has used to negotiate billion-dollar deals, broken down into actionable steps.
  3. Tactical Mastery: Dive into the nitty-gritty of negotiation tactics, understanding when and how to deploy them for maximum advantage.
  4. Case Studies & Real-world Scenarios: Learn from real-life examples where these strategies and tactics have been applied, understanding the thought process behind each move.

Whether you're looking to refine your negotiation skills or starting from scratch, "Master Negotiation" is more than just a course; it's a journey to mastering the art and science of negotiation, imbued with the wisdom and experience of one of the industry's best. Transform your negotiation game and unlock unparalleled value in every deal with Marshall Wilkinson's proven techniques.

ALP University


Where Would You Like To Start?

ALP University

Get Marshall 24/7 365 and the entire ALP Suite of courses and recorded Live Zooms and Webinars that grow are added, Every.Single.Day.


Pay as You Go Consulting

Need advice and want to speak 1 on 1 with Marshall on Zoom, this is your option.


ALP Courses

Learn from $2.5 Billion in dealmaking how to close and win, and scale your business. From the comfort of your home. Altitude.Logic.Pressure.


ALP Live Calls

Train LIVE with Marshall on Zoom. Sales and Negotiation, Contracting and Daily Power Hour 8am est.


I'm Marshall Wilkinson

I'm a 2nd generation contractor and construction manager that's been able to accomplish over $2.5 Billion in sales of construction and multiple 10 figure construction settlements for delay damages on NYC Public Works projects throughout New York. 

I've had the privilege to be born into a business and a philosophy that's been inculcated since I was in the high-chair.  

In 2019 I began to mentor budding contractors to replicate the success I've been a part of at Hazen and Sawyer, Nautilus Consulting and Eldor Contracting. I agreed, and it forced me to sit down and codify the philosophy, strategies and techniques that I've lived by and implement everyday in business, that are an amalgamation of my experience and observations playing at the highest level of the heavy construction and development business. 

This is the genesis of ALP (Altitude. Logic. Pressure) my philosophy on explosive growth and deal making. 

ALP has helped dozens become millionaire's and drive hundreds of millions in revenue ever since.


Level Up Your Skills

Our Social Media is extremely comprehensive and insightful for a quick dose of high level information that can be implemented immediately to your benefit

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ALP World Class Courses

ALP: Close or Die Live

"Close or Die": Master the ALP Sales Philosophy and Unleash the Closer Within!  Ever felt like you’re on the brink of a sale, only to watch it slip away? With our groundbreaking online course based on ALP's sales philosophy, you'll discover secrets that will revolutionize your approach to selling and closing deals! Learn: Objections vs. Complaints – The Game Changer Unmask the critical difference between objections and complaints. Why address a minor complaint like a major objection? Learn to navigate these waters seamlessly and watch your conversion rate skyrocket! Learn: The Sales Arsenal – Equip, Execute, Excel Dive into a plethora of closing techniques straight from our live sessions! With over 100 techniques dissected and discussed, you'll never be caught off-guard again. Plus, practice live scenarios to polish those newfound skills! Learn: Breaking Barriers – It’s Not Them, It’s You This module is all about introspection. Discover how YOU might be the barrier to that all-important close and learn strategies to obliterate those self-imposed walls. Sales is a mirror – what's it reflecting about you? Learn: Reflect, Rectify, and Rise Every 'No' holds a lesson! Dive deep into patterns and align your beliefs to elevate your sales game. By the end of this module, you’ll have a blueprint to tackle those recurring objections with finesse! Learn: Owning the Throne of Responsibility Step into the driver’s seat! Understand that your sales journey isn't happening to you – it’s orchestrated by you. Master the art of taking charge, leading with responsibility, and driving the sale home. Learn: The Sales Journal – Your Golden Guide Your every interaction is a goldmine. Learn to document, analyze, and adapt from each engagement. By the end of this, you’ll have a tailored strategy, refined through real-life experiences. Bonus Module: Live Training Insights and Roleplay! Experience the electric atmosphere of our live training sessions. Real-time Q&As, on-the-spot strategies, and raw, unfiltered sales wisdom and ROLEPLAY – all from the comfort of your home Why "Close or Die"? Because in the world of sales, if you aren't closing, you're not just stalling – you're sinking. With our expertly crafted modules, you'll rise as the sales shark, ready to close deal after deal! Enroll NOW and harness the power of ALP's core philosophy. Elevate your sales game and become the closer you were born to be!

$197.00 USD

Contractor School Live Recordings (Weekly)

Introducing Contractor School Live with Marshall Wilkinson: Mastering Construction Excellence Embark on a transformative journey in the world of construction with Contractor School Live, our exclusive weekly class led by industry expert Marshall Wilkinson. With a remarkable track record of over $2.5 billion in construction sales and the successful scaling of a family contracting business to unprecedented heights, Marshall brings a wealth of expertise to guide you to construction excellence. What You'll Learn: Strategies for Profitable Projects: Gain insights into crafting winning project proposals, accurate cost estimation, and project scheduling. Discover how to maximize profits while delivering exceptional quality and value to your clients. Effective Project Management: Learn the art of seamless project execution. From resource allocation to subcontractor management, master the techniques that ensure timely, on-budget completion of projects, enhancing client satisfaction and building your reputation. Client Relationship Mastery: Understand the nuances of client communication, expectation management, and conflict resolution. Cultivate long-term relationships that lead to repeat business and referrals, becoming the go-to contractor in your market. Innovative Construction Technologies: Stay ahead of the curve with the latest advancements in construction technologies. Explore tools and methods that enhance efficiency, accuracy, and sustainability in your projects, giving you a competitive edge. Scaling Your Business: Unlock the secrets to scaling your contracting business without compromising quality. Learn how to expand your operations, build a high-performance team, and enter new markets strategically, ensuring sustainable growth. Legal and Regulatory Compliance: Navigate the complex landscape of construction regulations, permits, and compliance standards. Stay informed about legal best practices, ensuring your projects are always in full compliance with industry regulations. Interactive Q&A Sessions: Engage in live Q&A sessions with Marshall Wilkinson, where you can seek personalized advice on your specific challenges and gain valuable insights tailored to your business. Join us every Wednesday at 7 PM Eastern for Contractor School Live and elevate your construction business to unprecedented heights. Marshall Wilkinson's expertise and real-world experience will empower you with the knowledge and strategies needed to thrive in the competitive construction industry. Don’t miss this opportunity to learn from the best and revolutionize your approach to construction projects. Let’s build your success story together!

$99.00 USD every month

Power Hour

Immersing yourself in ALP's Daily Power Hour is not just an educational experience—it's a transformative journey designed for those seeking unparalleled growth in the realms of business, strategy, and mindset. Here are some compelling benefits of joining this exclusive session: Direct Access to Expertise: Gain direct insights from Marshall Wilkinson and other top-tier experts in the ALP community. These sessions offer real-time Q&A opportunities, ensuring personalized guidance tailored to your specific needs. Cutting-Edge Strategies: Stay updated with the latest in business strategy, scaling tactics, and motivation. The Daily Power Hour acts as a live repository of evolving knowledge, ensuring you remain ahead of the curve. Network with the Best: Connect with a community of like-minded individuals, all dedicated to personal and professional growth. This is an invaluable opportunity to build relationships, collaborate, and even find potential business partners. Consistent Motivation: The daily format ensures you start every day with a burst of inspiration. This consistent dose of motivation can be a game-changer in maintaining momentum, especially during challenging times. Tailored Content: While the ALP philosophy underpins every session, the content evolves based on real-world events, market shifts, and participant feedback, ensuring its relevance and applicability. Holistic Development: Beyond just business strategies, the Daily Power Hour touches upon mindset shifts, negotiation techniques, sales philosophies, and more, promoting a comprehensive growth approach. Flexibility & Convenience: The daily format allows you to choose sessions that fit your schedule and needs. Missed a day? No worries—there's always a fresh, valuable session awaiting you. Embrace the ALP's Daily Power Hour and experience a paradigm shift in how you approach business and personal growth. This is not just an hour—it's a daily investment in your future success. Mon - Fri 8am -9am

$4,000.00 USD

Closers School LIVE

Step into the world of ALP's Weekly Closer's School LIVE and uncover a transformative experience tailored for those passionate about mastering the art of closing. Here are some compelling reasons to attend these weekly live sessions: Live Interactions with Marshall Wilkinson: Engage directly with the visionary behind ALP Philosophy, Marshall Wilkinson. His live sessions bring spontaneity, authenticity, and the unique opportunity to ask pressing questions and receive instant feedback. Real-Time Role Plays & Scenarios: The live setting provides an arena to practice, role-play, and break down closing scenarios, ensuring practical understanding and immediate application of concepts. Stay Updated with New Techniques: The dynamic world of sales and closing is ever-evolving. Attending the weekly sessions ensures you are equipped with the latest techniques, strategies, and philosophies. Networking Opportunities: Connect with an elite group of aspiring closers and seasoned professionals. Share experiences, collaborate on deals, and build a network that could be instrumental in your growth journey. Consistency in Learning: The weekly format sets a regular rhythm for your professional development, ensuring consistent growth and helping reinforce and internalize core closing principles. Access to Exclusive Content: Participants often receive first-hand access to new content, tools, and resources, elevating their learning experience. Diverse Range of Topics: Beyond just closing tactics, delve into the psychology of selling, negotiation nuances, reading client cues, and much more. The holistic curriculum ensures you're a well-rounded closer. Post-Session Reflection & Q&A: After each session, engage in reflective discussions and Q&A, ensuring clarity and understanding, and addressing any challenges faced during real-world implementations. Boosted Confidence: Engaging with experts and peers in real-time bolsters confidence, preparing you to handle even the toughest of closing scenarios with poise and finesse. Unlock the doors to unparalleled growth in sales and closing with ALP's Weekly Closer's School LIVE. These sessions are not just about learning but about evolving into the closer you've always aspired to be. Join the movement and redefine your closing journey!  

$2,500.00 USD

Take The Master The Close Course

My free gift to you - this is a REAL gift as this course alone will be a massive game changer for you if you actually DO IT!

No strings attached. I know that if you complete this course you will understand ALP (Altitude. Logic. Pressure) and the power in the philosophy. 

This is an in-depth course that is enough to get you out there immediately up-ticking your sales, but is also a perfect primer for Closer's School LIVE which I run every Tuesday at 7PM Eastern.


ALP Live Calls


Ultimate Packages

Take control of your future with Marshall leading these comprehensive deep dives.

Closers School Live

12 Month Acccess to an unprecedented sales, closing and negotiation methodology responsible for billions in sales.


Power Hour

Join our Power Hour sessions every Monday through Friday at 8am Eastern Time for the next 6 months. Seize this incredible opportunity to refine your skills, gain practical insights, and stay ahead of industry trends. Hurry, this exclusive offer won't last long!


Contractor School Live

Transform your contracting business with our comprehensive Ultimate Contractor Package. Gain access to advanced training, personalized coaching, and exclusive industry insights. Elevate your projects, delight your clients, and maximize your profits with this ultimate investment in your future.


The Ultimate Contractor Package

Transform your contracting business with our comprehensive Ultimate Contractor Package. Gain access to advanced training, personalized coaching, and exclusive industry insights. Elevate your projects, delight your clients, and maximize your profits with this ultimate investment in your future.


The Ultimate Marketing, Sales and Negotiation Package

Unleash the power of persuasive marketing, sales mastery, and negotiation tactics. This package is designed for entrepreneurs and professionals who want to dominate their markets. Elevate your brand, close more deals, and negotiate like a pro with our proven strategies.


Pay As You Go Coaching / Consulting


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